Scaling Customer Acquisition Through High-Footfall Events
Helping a national energy provider grow sign-ups through face-to-face campaigns.
Client
UK Energy Provider (Undisclosed)
Location
London, UK
Service Type
Customer Acquisition Campaign
Scaling Customer Acquisition Through High-Footfall Events
Helping a national energy provider grow sign-ups through face-to-face campaigns.
Client
UK Energy Provider (Undisclosed)
Location
London, UK
Service Type
Customer Acquisition Campaign
Overview
The client approached SGL to increase customer acquisition in competitive retail environments where digital advertising alone was no longer delivering consistent results.
Their goal was to acquire new gas and electricity customers at a lower cost per acquisition while maintaining high compliance and customer satisfaction standards.
SGL deployed trained field sales teams across shopping centres and retail parks, focusing on high-footfall locations and structured customer engagement.
Our Process
We designed a customer acquisition strategy built around face-to-face engagement:
Placed trained brand ambassadors in high-footfall retail locations.
Implemented a structured sales script and customer qualification process.
Tracked performance daily across locations and representatives.
Provided ongoing coaching and performance improvement training.
Supplied real-time reporting dashboards to monitor results.
This approach ensured consistent performance, clear data tracking, and scalable customer acquisition.
Results
Within six months, the campaign delivered significant growth in customer acquisition and improved cost efficiency per sign-up.
Overview
The client approached SGL to increase customer acquisition in competitive retail environments where digital advertising alone was no longer delivering consistent results.
Their goal was to acquire new gas and electricity customers at a lower cost per acquisition while maintaining high compliance and customer satisfaction standards.
SGL deployed trained field sales teams across shopping centres and retail parks, focusing on high-footfall locations and structured customer engagement.
Our Process
We designed a customer acquisition strategy built around face-to-face engagement:
Placed trained brand ambassadors in high-footfall retail locations.
Implemented a structured sales script and customer qualification process.
Tracked performance daily across locations and representatives.
Provided ongoing coaching and performance improvement training.
Supplied real-time reporting dashboards to monitor results.
This approach ensured consistent performance, clear data tracking, and scalable customer acquisition.
Results
Within six months, the campaign delivered significant growth in customer acquisition and improved cost efficiency per sign-up.
+38%
Customer Acquisition
+25%
Conversion Rate
-18%
Cost Per Acquisition
+38%
Customer Acquisition
+25%
Conversion Rate
-18%
Cost Per Acquisition
SGL built a field sales channel that became one of our most reliable acquisition sources. The structure, reporting, and training made a huge difference to performance.
Head of Sales
UK Energy Provider
SGL built a field sales channel that became one of our most reliable acquisition sources. The structure, reporting, and training made a huge difference to performance.
Head of Sales
UK Energy Provider
Final Thoughts
Face-to-face acquisition allowed the client to engage customers directly, explain tariffs clearly, and build trust - resulting in higher conversion rates and long-term customers.
Final Thoughts
Face-to-face acquisition allowed the client to engage customers directly, explain tariffs clearly, and build trust - resulting in higher conversion rates and long-term customers.
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Increasing Monthly Donors Through Face-to-Face Campaigns
Revamped campaigns to increase growth and expand overall audience reach more effectively.
+32%
Monthly Donors
+40%
Average Weekly Sign-Ups
Increasing Monthly Donors Through Face-to-Face Campaigns
Revamped campaigns to increase growth and expand overall audience reach more effectively.
+32%
Monthly Donors
+40%
Average Weekly Sign-Ups
Increasing Monthly Donors Through Face-to-Face Campaigns
Revamped campaigns to increase growth and expand overall audience reach more effectively.
+32%
Monthly Donors
+40%
Average Weekly Sign-Ups
Ready to grow with the right team behind you?
Let’s create strategies that deliver measurable results. Partner with SGL to unlock new opportunities for success.
Clear Growth Plan
Measurable Performance
Ready to grow with the right team behind you?
Let’s create strategies that deliver measurable results. Partner with SGL to unlock new opportunities for success.
Clear Growth Plan
Measurable Performance
Ready to
accelerate your business growth?
Let’s create strategies that deliver measurable results. Partner with SGL to unlock new opportunities for success.
Clear Growth Plan
Measurable Performance